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Posted by Himmat Rathore

John at Google Debunks Top SEO Myths For True Version of Events

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At Google, John is the Senior Webmaster Trends Analyst and Search Relations Team Lead(Google Search Advocate)

In simple language, you can call john as an insider, who sometimes openly gives some solution to SEO problems. It always gives a hint of improvement. 

People openly ask many questions from him on social media platforms like as Reddit, X(Twitter), and Facebook etc. about Website’s SEO but get no- direct answer from him.

We’ve gathered insights from him, to debunk some of the most common myths and give the true version of events that have been reported incorrectly

Does title have any impact on ranking?

According to comment by him in September 2024 on Google Hangout, there is an impact on the ranking of the title tag, but not so much that it can be used for maximum benefit for SEO, hence it is important to pay attention to additional things.

Does Google’s Index API help in ranking?

The Google Indexing API is designed specifically for job posting and livestream content(short period contents) and using the API for other content types typically does not help with ranking or indexing, and misuse could be seen as spam. in February and October 2024, he emphasized that websites trying to use the API for purposes outside of its intended scope often create low-quality content, which doesn’t aid in proper indexing.

Do 404 pages affect rankings?

According to John Mueller, 404 error pages generally do not negatively impact a site’s ranking if they don’t receive traffic or have internal or external links pointing to them. he mentioned that it’s common for 404 errors to appear in Google Search console. if these 404 pages are not crucial, they can often be ignored.

This means that if 404 pages do not spoil the user-experience, then 404 pages will not have any negative impact on the ranking.

Posted by Himmat Rathore

What Is SEO – Search Engine Optimization?

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When you designed you website, you likely wanted it with your business in mind, trying to align it with your SEO- friendly websites to enhance your business. One of powerful tool is search engine, which helps people find your business. SEO stands for “search engine optimization. SEO, or search engine optimization, is a process of improving a website to increase organic traffic from online search engines.  

Search engines use online bots, or crawlers is also capable of finding and crawling websites by links and IP address to index websites.

When this information is stored in a database, it is called indexes to be processed according to user queries and shown to the user. One of quality content is kept at the top of the search results, which satisfy user-queries.

What are the benefits of search engine optimization?

 Search engine optimization with many benefits for businesses, including:

  → SEO can improve your Website:

  → SEO can help you to improve your website’s content quality:

 → With SEO, You can improve quality of online traffic:

 → It helps to earn quality backlinks

 → Improved User Experience:

 → Improved Brand Reputation:

The basics of search engine optimization

To understand the basics of Search Engine Optimization, You likely want to take simple examples from nature, which you might have read in books.

Example: A food chain refers to the order of events in an ecosystem, where one living organism eats another organism, and later that organism is consumed.

Just as every living organism is necessary for each other, similarly every small thing is important for good ranking in online search engines.

It all starts with –

→ Speed up your website as much as possible

→ Make your website as beautiful as possible

→ Build Proper Structure

→ Create Useful Content

→ Better User-Experience

→ Relevant Titles and Description

→ Craft Short URL

SEO takes between three and six months to start showing results.

What is the most important ranking factor?

Quality Content

Type of SEO?

→ On-Page SEO:

On-page SEO is a process by the content of a website is optimized so that online search engines and users can understand the content better.

Some common on-page SEO practices include:

  ♦ Optimizing title tags

  ♦ Optimizing content

  ♦ Optimizing content

  ♦ Optimizing internal links

 ♦  Optimizing URLs

♦ Using alt text to describe images

♦ Writing a good meta description

→ Off-Page SEO

Off–page SEO is a link building strategy that involves actions taken outside of your website to improve your search engine rankings.

→ Technical SEO

Technical SEO is about improving your website to make it easier for search engines to find, understand, and store your content.

Important elements of technical SEO include crawling, indexing, rendering, and website architecture

how to rank quickly?

I found content gasp and writing long tail keywords blogs post a good option to rank quickly because the competition on these topics is almost 0.

By writing long tail keywords blog posts, your authority will increase in Google and then you will start ranking on high competition keywords also, this is my belief.SEO

If you want your law website to rank on top in search engines results then you need SEO. The number of websites that rank on top in the index is the website’s reputation, that means reputation plays an important part in SEO and reputation is very important for the SEO of a law firm because the customer will also want to hire a lawyer who has a higher online reputation because reputation reflects the case success rate.

What you need to do to have a good reputation?

You have to do this for good website reputation :-

  1. Professional Web Designs
  2. Quality Content
  3. Positive Reviews
  4. Well Researched Case Studies
  5. Consistent Business Listing
  6. Awards
  7. Reference Links from reputed websites 

 

Professional Web Designs

Clothes are the identity of a human, a beautiful professional web design is the identity of a reputed law firm. customers will judge your website first and then second things hence a professional web design will increase your online reputation and rank you higher in the search engine results.

 

 

 
 
Posted by Himmat Rathore

2+ Top Legal Drafting Software’s

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Have you just started law business? If so, then you may not have much knowledge of legal drafting, that is why today I will tell you about such online tools with the help of which you can do legal drafting.

1. Chat GPT

This is an online software(free) built on Open AI which can do many tasks easily and one of them is legal drafting. This software is used by lawyers of many countries and in it you have to enter the details of your case and it will create your draft and even changes can be made in it through chat.

2. Lexis

This is also an AI tool but it is completely different from ChatGpt because it is specially made for legal drafting and it gets attached to your Microsoft Word which is a very great feature.

You will get many legal templates in it and hence you will not need to search the template separately and the entire scope of legal content research will be available in this tool.

You can also create snippets of clauses and can also give citation.

This is a tool designed for properly structured legal drafting

Note :- Do you need expert? visit SEO Services

3. SmokeBall

This is not an AI tool but it has many legal drafting templates with the help of which you can create your own drafting template and use it whenever needed.

I checked in the Reddit discussion that many people are using it and people like it.

Cons : –

1. Only integrates with Office 365

2. It does not have CRM capabilities.

3. No Automation

Posted by Himmat Rathore

2+ Best Virtual Assistant Service Provider Companies

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Have you just started your own business? If yes, then your budget will not be so much that you can hire an office assistant who can talk to your customers, respond to chats and also take care of your billing section.

But if I say that all this can be done within the budget then what will you believe? Yes, I am talking about the Indian virtual assistant who charges according to the hour because in India you will get a good virtual assistant at your convenience.

Let me now tell you some websites on which you can easily hire a virtual assistant.

1. Virtual Employee

This is an Indian company and they have offices in many big cities of India. According to them, their hourly price starts from 7 USA dollars but my opinion is that it can be even cheaper if you hire virtual assistant on salary basis.

They have more than 100 virtual assistants and currently provide their services to more than 100 international law firms which is a huge number and they can provide you a good service.

The company can provide virtual assistant for every type of practice area and as far as I believe, a single virtual assistant can be used for many different types of practice.

Note :- Do you want to increase online traffic in Jaipur?

These virtual assistants have full command of the latest tools and these tools are:-

Clio

This is an online tool called Legal Case Management Tool. There are many options in it like you can add your legal customer in it and file their contact numbers. One of the best options is the calendar which can be used to create events. Events may also happen related to the case such as your court hearing. While creating an event, the option of date, time and location is given because this is very important information for the event.

It also has a built-in document management system related to legal cases, which is a very good option.

Fast Case

Virtual Employee has full experience of fast case which is a very good thing because it is a very good online tool to do legal research because in it you can research old legal cases.

2. Outsource2India

The registered company that runs outsource2india is named Flatworld Solutions Pvt. Ltd. which is a company based in Bengaluru, India and the special thing about this company is that along with providing virtual assistant, it also does the work of legal case management.

3. Sun Lexis

Sun Lexis company’s office is in New Delhi, India and this company provides legal virtual assistant services all over the world. Company complete legal case management is done in 6 steps and these steps are:-

  1. Contract Management Legal drafting, re-drafting, abstraction, review, proofreading, editing, precedent / template creation
  2. Discovery Management document review, litigation coding, database management, indexing
  3. Legal Research & Analysis involving primary sources & secondary sources
  4. Legal Transcription, Typing and Digitization
  5. Trial Exhibit Preparation
  6. Intellectual Property Management for Patents, Copyrights, Trademarks etc.

This means you do not need a separate legal management system and Sun Lexis can use its own custom made software because Sun Lexis also makes software.

Posted by Himmat Rathore

Google Panda

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Google Panda is an algorithm that detects low quality websites and pages so that such websites and pages do not rank on the top of Google search results.

It was launched in the year 2011 and after making a lot of improvements, it was implemented at granular level, which means you will see instant impact on improving your content.

What Does Panda Target?

 The Panda algorithm update addressed a number of problematic phenomena in Google SERPs, including:

 → Think Content : Thin content can mean anything like :

       ♦ Weak content which is of no use to the user

       ♦ Content is too confusing to understand

 → Duplicate Content: Copy content that appears exactly on multiple websites and does not include any of your own research.

 → Lack of authority/trustworthiness: Authority means an author who has good knowledge of the topic and trustworthiness means that the author does not deceive the reader.

  ⇒ List of Content That Deceive Readers:

      ♦ Snake Oil Type Marketing.

     ♦ Content written just to generate clicks.

     ♦ Content written just to rank in SERP.

 → Content Farming: Producing content in large quantities without any quality to capture as much traffic as possible.

 → Low-quality user-generated content (UGC):Guest blogging content whose purpose is only to create backlinks, in which there is nothing new in the content, everything is copied from somewhere.

→ Low-quality user-generated content (UGC):Guest blogging content whose purpose is only to create backlinks, in which there is nothing new in the content, everything is copied from somewhere.

 → Too Many Advertisements: Websites that have too much advertisement distract the reader.

 → Content mismatching search query: Content whose title in the search results is relevant to the user’s search query but the internal content is not.

How can I know if I’ve been hit by Panda?

If you see a decline in traffic after a specific day, this could be a strong sign of a Panda hit.

The impact of the Penguin algorithm may also be greater because both algorithms work at the granular level.

   You may have been hit by panda if you do or have done the following:

 → Own one or more similar sites which all link back to your “main” business.

 → Content placement

 → Content stuffing

 → Giving priority placement to ads over content

 → Over optimization and repetition

 → Too many useless pages

How to recover from Panda?

 Remedial actions to take include:

→ Create websites that focus more on content rather than selling anything.

→ Pay more attention to quality content rather than quantity.

→ Content should be relevant and broad to user search queries.

→ Ads should not be so excessive that it spoils the user’s experience.

→ The user should know what is your purpose of posting content.

→ Never post duplicate content

Posted by Himmat Rathore

Best WordPress Themes For Law Business

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Are you also running your law business? Then you need a good web design so that you can get continuous customers for a long time because good web design attracts customers without much investment.

By the way, online marketing companies also ask to pay attention to the look of the website because the website is the first thing that attracts online customers.

I talked to many local online marketing companies and they all said that without good web design, all types of best marketing skills are ineffective.

Let us show you best WordPress themes for your law website :-

Note :- Check out our Fetterman Law portfolio

1 – Libero

Practice’s Area

Lawyer Profile Section

If you are a fan of great web design then Libero theme will be best for you because you will get many options on its homepage which will interest your customers. You will be able to easily show your practice areas on the homepage and also have a blog section on the homepage in which you can show the top posts.

Features :-

  1. 6 different Home-Pages
  2. Sticky Header
  3. Free Premium Slider Revolution License Included Worth 40$ ( Save per Year)
  4. Free Premium WPBakery Page Builder Included
  5. One Click Demo Import(Online/Offline)
  6. Practice Area’s Pages
  7. Fully Responsive For All Devices
  8. Separate lawyer section in homepage where you can upload lawyers photos and write short bio about them and link social accounts.
  9. Sliding testimonials option on homepage
  10. FontAwesome Icons Pack
  11. Google Maps API key in Mikado Options -> General
  12. WooCommerce
  13. Testimonials with one slide blinking
  14. Readymade Coming Soon Page
  15. Google Translation Ready
  16. Sticky Back to Top Button

2- Revolution

This theme will be liked by those people who do not want a very heavy WordPress theme but it should look good.

Features :-

  1. Launched in 2018
  2. Sticky Header
  3. Multipurpose Theme
  4. Very Light Theme
  5. Case Studies Section on Homepage
  6. Practices Area Section on Homepage
  7. Lawyer Section on Homepage With Social Links
  8. Recent Blog Section on Homepage
  9. Slide Testimonial Section on Homepage

3- Miako

I also liked Mieko theme and in it you will get different types of homepage designs which is a good option.

Features : –

  1. 6 Homepages
  2. 6 Parallax Homepages
  3. 8 Other Pages
  4. Fully Responsive
  5. Free Premium WPBakery Page Builder Included
  6. Free Premium Layer Slider
  7. 3 Different Headers with Sticky Option
  8. One Click Demo and Child Theme Installer

4- Barristar

I personally liked this theme a lot because it is light-weight and its color combination is very good. If you modify it a little then this theme can give a very good look to your professional website And it can also double the results you get from your marketing work.

5- Boston Lawyer

If your law company is very big and employs many lawyers, then this theme is useful for you.

Posted by Himmat Rathore

How to Increase Online Business in Few Steps

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It is said that doing business is not easy because it is not known whether it will work or not and hence it is more hard work and tension than any job because the income is not known and the investment is highest but if you have guidance. If it is found then there is more chance of success. Today we are giving you guidance :-

Online Business Directory Submission :-

As you know, most of the people have mobile and internet, hence there is no need to go to the local market for every small thing, when everything you can search on mobile, you can get it and reach home also at cheap prices.

Justdial, an online business directory, is the most searched business services website by customers in India and there are many websites from which you can get customers but you will have to submit your business information on these websites.

Social Media Websites :-

Social media sites are not beneficial for every business but I have seen that those businesses which provide hospitality or other related services, those businesses can easily become popular on social media but for this you need to share images, videos.

Google Maps :-

Google Maps is also a very useful online tool for business because it can help you in getting customers, hence when you should create a profile.

Featured Content :-

This is a method of content marketing, in which you upload content related to your business on other websites but you feel that you can get customers from there.

Improve Your Business Website :-

The hallmark of today’s business is an attractive and responsive website, so do whatever you can to improve your website.

Outsourcing:-

You cannot run a business alone so you need a partner who can hire other companies to help you in your business.

Posted by Himmat Rathore

How to Make a SEO-Friendly Website

SEO 0

Is your website not ranking in Google search? then may be you don’t know about websites that rank at the top of search engine results have a higher online reputation than other websites that do not rank high?

All the websites I have seen on top in Google search results have a very good brand reputation and have been ranking for many years.

Is this also possible? Has your online reputation increased so much after ranking in Google? But it is not so because just by ranking in Google, the online reputation of your website increases when you have something different qualities which others do not have.

What is Online Reputation?

Online reputation is the component of online business that uses the customer’s trust such as positive reviews, endorsement, and loyalty.

Why Online Reputation Is Important?

 The following are the top 2 reasons why online reputation is important:

  #1 Influence Sales and Profits

  #2 Influence Customer Loyalty

5 factors that affect our Brand Reputation :- 

  The following are the top 5 factors that affect our online brand reputation :

  #1 Content

    I have also considered content as a factor influencing brand reputation because good content create your identity on the internet, the websites that provide good content to their users will be more popular and people will keep logging in more often.

  #2 User Experience

    User Experience means the user’s experience with your website and it represents the entire part of your website along with the content.

  #3 Reviews

    Reviews directly affect your reputation because reviews hold so much power to affect your brand reputation.

  #4 Awards

    You must have seen a lot of websites, mention about awards because awards are a way to increase brand reputation.

  #5 Links

    Backlinks can also mean votes in a way. If you get backlinks from popular websites then these votes increase the value of your brand.

how to improve your online reputation?

   Here are some ways to improve your online reputation:

  #1. Monitor your online reputation

   To monitor your online reputation, you can:

    → Setup Google Alert: Use a tool like Google Alerts because it can be used to track reviews, comments of your brand and this allows you to respond quickly to negative comments or reviews.

    → Set Up a Forum: By having a forum on your own website, you will get complete track of your product/service, it will be easy.

    → Use AI Chatbots: AI Chatbots can also be used to collect customer reviews.

  #2. Respond to reviews

   Use negative reviews as an opportunity to work with the customer to improve your services.

  #3. Collaborate with influencers

   Partner with influencers in your industry who have a strong social media presence to wide your audience and online reputation.

  #4. Create high-quality content

   Create content that is relatable, educational, and resonates with your brand.

  #5. Improve Support System

   If you focus on improving your support system more than sales, it will have a positive impact on customers, which will improve your online reputation.

Posted by Himmat Rathore

Best WordPress Themes For Catering Business

UI/UX 0

Do you run a catering business and have you bought your domain but if you want a good web design then you can use WordPress because in WordPress you get many good themes online. These WordPress themes can be modified as per requirement but you need both a good WordPress developer and designer.

Let us tell you today about good WordPress themes which can enhance your catering business.

Catera

I liked this theme a lot because its color combination is good and it has all the options that a catering website should have.

I liked its header menu because you will not need much modification in it and all the links will come easily in it.

There is an option for contact number on the right side of the header which can be easily edited.

In this, you have also been given a separate slider section to show your customer reviews.

There is a dedicated section on its homepage in which you can showcase your services.

There is a separate section of Catering Menu and Venues which is very beautiful.

It also has a section for team members and You will also find a photo gallery section here.

You can also add blog article links to the homepage.

Alanzo

If you are a fan of slider themes then you will like this theme very much because you will get a slider in the header of this theme so that you can use it as a gallery.

There is a separate About section on the homepage itself in which you can write about your business.

Catering WordPress

I liked the white and black combination in the header. You can change the existing image but you will need a good quality image.

It has a separate portfolio for dishes on the homepage

Soul Kitchen Homepage 2

You will also get many types of homepages in Soul Kitchen theme, out of which I found homepage 2 to be the most useful.

In this you will get the option of services in the header which looks like a slider but is not a slider.

The website also loads very quickly which is good for SEO.

This homepage has a dedicated section for menu items where you can list the complete menu.

Posted by Himmat Rathore

Best On-Page SEO Tips

SEO, UI/UX 0

What is On-Page SEO

The true meaning of On Page SEO is to improve your own website and their content for both search engines and users. it is for free online traffic only and apart from this it is not used for any other purpose.

If you create good content which users like, you do not need to care about online traffic and you start getting good online traffic even without any paid marketing.

You might have also heard about search intent, title tags, description tags, and internal links but below, we’ll discuss about all techniques for optimizing your site for on-page factors.

1 . Always Use Good Web-Design :-

Web design is a very important part of a good website and good SEO because it has been seen that good web design quickly ranks in Google search without taking more than a month.

→ You may explore the 9 Principles of Good Web Design

2. Write Unique and Useful Content :- 

The content should be that which the user wants and for this you can do keyword research and which tool will you get online among which the best and free is Google Keyword Planner tool.

Google’s keyword planner tool will give you a rough idea of which topic is getting how much traffic. This shows which topics the users are searching the most.

You have to write unique and useful content according to this topic. besides, you can also compare the content written by you with the content of others.

3. Write Compelling Title :-

Title tag may be a simple HTML code for you but for online users it is the factor that decides whether to visit your website or not.

The title tag is a very important element because it tells your users and search engines what the content is about.

A wrong title can make even your good content bad because online users will judge your content only by looking at the title.

4. Write Compelling Description :-

Without visiting your web page, description also gives short information about your content which help online users to decide in serp whether your content is useful for them or not.

Use Proper Headings and Subheadings

Heading and subheading are very important because it makes it easier to understand the content and only such content is liked by both the user and Google.

To make any word or sentences as headings or subheadings, we can use HTML codes from H1 to H6.

Default Font Sizes

Heading Desktop size Mobile size
<h1></h1> Bold 2.125rem (34px) Bold 1.5rem (24px)
<h2></h2> Bold 1.875rem (30px) Bold 1.125rem (18px)
<h3></h3> Bold 1.5rem (24px) Bold 1.125rem (18px)
<h4></h4> Bold 1.25rem (20px)

You can also change the default font size with the help of css code edit or you can use heading tags and for the remaining sub-headings.

That means first you will use H1, then H2, then H3 and then H4, H5, H6. meaning, this is the right way.

And this has to be done in such a way that one can easily understand which content is part of which subheading and how many parts are there in that also?

Internal Linking

Internal linking helps users in finding related content and also reduces the bounce rate because when users can easily find all the content on your website then why would they go to another website?

To do internal linking you have to link related content. you have to use html code <a href=”website url”>keyword</a>

External Links

Suppose you do not have enough content to complete the your own content then you can complete your content by linking to the content of other websites through external links.

This will benefit users and their trust in your content will increase.

Page Speed

When you optimize other things, the last thing to optimize is page speed. Most of the time the page becomes slow due to JavaScript files, text, images.

You have to use the free tool whose name is Google Page Insight.

Final Words

Not able to get results even after applying the optimization given in the post?SEit

Free SEO consultation
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