Google Panda is an algorithm that detects low quality websites and pages so that such websites and pages do not rank on the top of Google search results.
It was launched in the year 2011 and after making a lot of improvements, it was implemented at granular level, which means you will see instant impact on improving your content.
What Does Panda Target?
The Panda algorithm update addressed a number of problematic phenomena in Google SERPs, including:
→ Think Content : Thin content can mean anything like :
♦ Weak content which is of no use to the user
♦ Content is too confusing to understand
→ Duplicate Content: Copy content that appears exactly on multiple websites and does not include any of your own research.
→ Lack of authority/trustworthiness: Authority means an author who has good knowledge of the topic and trustworthiness means that the author does not deceive the reader.
⇒ List of Content That Deceive Readers:
♦ Snake Oil Type Marketing.
♦ Content written just to generate clicks.
♦ Content written just to rank in SERP.
→ Content Farming: Producing content in large quantities without sacrificing quality to capture as much traffic as possible.
→ Low-quality user-generated content (UGC):Guest blogging content whose purpose is only to create backlinks, in which there is nothing new in the content, everything is copied from somewhere.
→ Low-quality user-generated content (UGC):Guest blogging content whose purpose is only to create backlinks, in which there is nothing new in the content, everything is copied from somewhere.
→ Too Many Advertisements: Websites that have too much advertisement distract the reader.
→ Content mismatching search query: Content whose title in the search results is relevant to the user’s search query but the internal content is not.
How can I know if I’ve been hit by Panda?
If you see a decline in traffic after a specific day, this could be a strong sign of a Panda hit.
The impact of the Penguin algorithm may also be greater because both algorithms work at the granular level.
You may have been hit by panda if you do or have done the following:
→ Own one or more similar sites which all link back to your “main” business.
→ Content placement
→ Content stuffing
→ Giving priority placement to ads over content
→ Over optimization and repetition
→ Too many useless pages
How to recover from Panda?
Remedial actions to take include:
→ Create websites that focus more on content rather than selling anything.
→ Pay more attention to quality content rather than quantity.
→ Content should be relevant and broad to user search queries.
→ Ads should not be so excessive that it spoils the user’s experience.
→ The user should know what is your purpose of posting content.
→ Never post duplicate content
